United States Sports Fan Analytics Trends Study 2023

The Sports Fan Analytics & Trends study provides you with key measurements of consumer fan behavior and demographics, trending since 2011, drawing upon nationwide consumer surveys, across 18 sport categories.

Fan Behavior and Analytics

With this study, you gain a comprehensive insight into all facets of a dynamic, rapidly shifting sports fan marketplace covering TV viewership, online viewership, attendance, social media, sponsorship influence indices, mobile device consumption patterns, consumer product brand preferences, fantasy sports, logo apparel purchasing, sports venues, and favorite professional and college team rankings.

Highlights of the Study

- Key measurements of consumer fan behavior and demographics.

- Utilizes nationwide consumer surveys to provide comprehensive insight into all facets of a dynamic, rapidly shifting sports fan marketplace

- Data sets across 18 different sports, inclusive of Major and Minor Sports: NFL, NBA, WNBA, MLB, MLS, NHL, Golf, Tennis, Running, College Football, College Basketball, NASCAR, IndyCar, Lacrosse (MLL/NLL), Soccer (non-USA), Minor League Baseball, Minor League Hockey, Mixed Martial Arts

Key Attributes Reported On:

TV & Online Viewership


Social Media

Sponsorship Influence Indices

Mobile Device Consumption Patterns

Consumer Product Brand Preferences

Fantasy Sports Involvement

Logo Apparel Purchasing

Sports Venues

Favorite/Most Popular Team Rankings


Target Audience Includes:

Advertising and marketing agencies

Consulting firms conducting competitive intelligence on behalf of clients

PR firms

Corporate sponsors



Sports media

Financial services

Social media networks

Social media firms and digital marketing agencies

Companies Mentioned

Adidas, American Express, Amazon, American, Apple, AT&T, Bank of America, Bud Light, Chick-fil-A, Charles Schwab, Coca-Cola, Coors Light, Diet Coke, Doritos, Enterprise, Fidelity, Ford, Gatorade, GEICO, Hertz, Lays, MasterCard, McDonald's, Monster, Nike, Red Bull, Samsung, Southwest, State Farm, Toyota, Verizon, Vitamin Water

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