The Sports Fan Analytics & Trends study provides you with key measurements of consumer fan behavior and demographics, trending since 2011, drawing upon nationwide consumer surveys, across 18 sport categories.
Fan Behavior and Analytics
With this study, you gain a comprehensive insight into all facets of a dynamic, rapidly shifting sports fan marketplace covering TV viewership, online viewership, attendance, social media, sponsorship influence indices, mobile device consumption patterns, consumer product brand preferences, fantasy sports, logo apparel purchasing, sports venues, and favorite professional and college team rankings.
Highlights of the Study
- Key measurements of consumer fan behavior and demographics.
- Utilizes nationwide consumer surveys to provide comprehensive insight into all facets of a dynamic, rapidly shifting sports fan marketplace
- Data sets across 18 different sports, inclusive of Major and Minor Sports: NFL, NBA, WNBA, MLB, MLS, NHL, Golf, Tennis, Running, College Football, College Basketball, NASCAR, IndyCar, Lacrosse (MLL/NLL), Soccer (non-USA), Minor League Baseball, Minor League Hockey, Mixed Martial Arts
Key Attributes Reported On:
TV & Online Viewership
Attendance
Social Media
Sponsorship Influence Indices
Mobile Device Consumption Patterns
Consumer Product Brand Preferences
Fantasy Sports Involvement
Logo Apparel Purchasing
Sports Venues
Favorite/Most Popular Team Rankings
Demographics
Target Audience Includes:
Advertising and marketing agencies
Consulting firms conducting competitive intelligence on behalf of clients
PR firms
Corporate sponsors
Teams
Leagues
Sports media
Financial services
Social media networks
Social media firms and digital marketing agencies
Companies Mentioned
Adidas, American Express, Amazon, American, Apple, AT&T, Bank of America, Bud Light, Chick-fil-A, Charles Schwab, Coca-Cola, Coors Light, Diet Coke, Doritos, Enterprise, Fidelity, Ford, Gatorade, GEICO, Hertz, Lays, MasterCard, McDonald's, Monster, Nike, Red Bull, Samsung, Southwest, State Farm, Toyota, Verizon, Vitamin Water
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