Entrepreneurs Grade Point Average

  

Entrepreneurs Grade Point Average

According to a study of 700 American millionaires found that their average Grade Point Average (GPA) was just 2.9. A Boston University researcher followed valedictorians and salutatorians into adulthood. Although the researcher found that most did achieve traditional markers of success, none of these students who graduate at the top of their high-school class revolutionized the world.

Accordingly, these academic high achievers - everyone who graduated from college with an average GPA of 3.6 - went on to earn a graduate degree in most cases and half them landed in top-tier professional jobs.
“But how many of these number on high-school performers go on to change the world, run the world, or impress the world? The answer seems to be clear: zero,” said Eric Barker in his book Barking Up the Wrong Tree, where he cites the Boston University research.
While these top students generally become successful, they rarely achieve the kind of success that alters the course of History. Students who struggle with formal education, however, are more likely to get there. To be clear, a study of 700 American millionaires found that their average GPA was just 2.9.
According to Barker, this phenomenon is due to two different factors. The first one is that while “schools reward students who consistently do what they are told”, life rewards people who shake things up.
The Boston University researcher, Karen Arnold, explained: “Essentially, we are rewarding conformity and the willingness to go along with the system.” Top students basically found out what the teachers were after and delivered it consistently, but they didn't search their own way.
While top students are used to playing by the rules, world's most influential thinkers and leaders have come up with an out-of-the-box solution to some political or scientific issue. Being an expert on something that is already working well never made anybody famous. Instead, leaders have come up with a new approach or a new invention that has revolutionized the world, not to conform with what is already there.
According to Barker, “in school, rules are very clear. In life, rules are not so clear. So a certain amount of not playing by the rules is advantageous once you get out of a closed system like education.”
The other reason is that while schools reward being a generalist, the real world rewards passion and expertise. Barkers explains that although you might be fascinated in some particular subject in high school, eventually you'll have to move on to another subject. On the contrary, things work differently in the career world. There you have to focus on one particular domain and you are expected to excel at it.
As high school doesn't allow intellectual students who enjoy learning to follow their passions, that is why the struggle with the education system. One successful entrepreneur once said, “if I had a 4.0 at graduation, it stood for the number of parties I went to the night before rather than my GPA.” Instead of trying to please other people, entrepreneurs follow their passion or look for something that fascinates them and then focus on that opportunity. That explains the high dropout rates among entrepreneurs.
According to Barker, “Valedictorians often go on to be the people who support the system - they become a part of the system - but they don't change the system or overthrow the system.”
This study doesn't meant that if you were a top student, you won't achieve big time success. What you might learn from this study is that following rules doesn't work in the real world the way it does in high school. To be able to succeed, you have to take risks and persevere. While entrepreneurs love risks, they like to control the outcome. Great entrepreneurs focus on removing as much risk from their endeavor as possible and they only take risks that are worth it, where they feel they have an advantage and they can influence the outcome. You need to bet to win, not to take unnecessary risks. It's not about a leap of faith or the thrill of gambling, but of investing in something new that is calculated to get good results.
Although entrepreneurs must have self-discipline to maximize their resources, entrepreneurs must challenge the system but they need to do this with excellent execution skills.

 

Google shows job postings

  

Google shows job postings

 

They do say that Dr. Google knows it all, and now it even helps you find a new job. The search giant has launched a new feature that allows users to search relevant job postings and lists them in results. As you soon as you search for a job in the U.S. version of Google, you'll see such results immediately. you just need to search for “jobs near me” or something similar.
Users in the U.S. can search for a term like “teaching jobs” or “jobs in the area”, and Google will display listings from sites like Monster, LinkedIn, WayUp, DirectEmployers, Career Builder, Glassdoor and Facebook. The company provides a variety of filters to narrow down results by title, category, date posted and type.
After filtering down jobs by a number of different criteria, there will be reviews and ratings of the employer from trusted sites next to a description of the role. If job seekers are logged into their Google account, Google will also show you how long your commute would be from home, and allow searchers to turn on alerts to receive email notifications when new jobs become available.
Before creating this job list, Google has to remove all the duplicate listings that employers post to all these job sites. Google will link you to the one with the most complete job posting. Then, its machine learning-trained algorithms sift through and categorize them. The search results use a form of artificial intelligence that categorizes and lists the job postings from all the different sites. Once jobs match your profile and you choose one, Google will direct you to the job site to start the actual application process. “We hope this will act as an incentive for sites to share all the pertinent details in their listings for job seekers,” said a Google spokesperson.
As to the job application process, Google doesn't involve itself in the process itself. The application process is handled by the website Google directed you to.
"With this new experience, we aim to connect Americans to job opportunities across the U.S., so no matter who you are or what kind of job you're looking for, you can find job postings that match your needs," said Nick Zakrasek, product manager at Google.
This new capability places Google in competition with Indeed.com, which is a popular search engine - with over 200 million unique visitors each month - that compiles job postings from different websites. Whether it poses a threat to Indeed.com, it is obvious it doesn't threaten other websites that match the job postings with the searcher's experience. LinkedIn and WayUp, for instance, suggest positions that matches the user's profile.
Rather than a competitor, this project is about collaboration. LinkedIn, Monster, WayUp, DirectEmployers, CareerBuilder, Glassdoor and Facebook are some of the partners Google is working on for this project. The search giant has helped websites by instructing them on how to make sure that their job posts come up in Google.
This new search results are part of the “Google for Jobs” initiative at the company, aimed at matching job seekers with employers. Although they do provide a service to job seekers, the search giant is not trying to compete with websites like Monster or LinkedIn as it has no intention of letting employers directly post job openings on its search engine, according to an interview Nick Zakrasek - Google's product manager for this product - gave to TechCrunch. “We (Google) want to do what we do best: search. We want the players in the ecosystem to be more successful,” said Zakrasek. Anything beyond that is not within Google's scope of action, he added.
In the interview, Zakrasek said: “Finding a job is like dating. Each person has a unique set of preferences and it only takes one person to fill this job.”
Google's statements were backed up by Monster.com's CTO Conal Thompson, when asked how this cooperation with Google will change the competitive landscape for job sites. “Google's new job search product aligns with our core strategy and will allow candidates to explore jobs from across the web and refine search criteria to meet their unique needs,” he wrote. “Yes, as with anything, there will be some challenges and adjustments to existing job posting sites; the biggest perhaps being for those that are currently driven by SEO.”

 

Career Advice for Millennials

  

Millennials 2019

Recent research from Bloomberg predicts that Gen Z-ers will account for 2.47 billion people of the 7.7 billion inhabitants of planet Earth this 2019 - that is 32%, and surpasses the 2.43 billion figure for Millennials for the first time.

From the world of arts to politics, social habits, careers, and food, the generation of millennials has heavily impacted every aspect of society. Technology and internet have played key roles in the evolution of this culture, represented by people born from the mid 80s until the early 2000s. Now that this generation is at their prime, they are changing the rules of the game in society.

Studies show that millennials are more likely to own a mobile phone and a laptop, which increases the interconnectedness of this demography despite geography, culture and religion. According to the Huffington Post, the millennials, “With their unprecedented access to data and education, will be a driving force toward either cultural integrity and globalization” which means that this culture has to be taken into account as they are the future, they are the ones who hold the leader roles and they represent the work force.
In their careers, millennials focus on a work-life balance, social consciousness, production of meaningful work, finding a creative outlet and immediate feedback to encourage productivity and purpose.
Millennials, however, need guidance in their careers. Although they might want to revolutionize the workplace, they are still some cards on the table they need to play. Here are some tips for millennials in their careers:
First of all, think of your career as a series of experiences. Millennials are always eager to get immediate compensation. They are used to posting something on social media and getting feedback right away. They are used to shopping online with a few taps on their phone. They are used to immediacy and thus they want to get recognition as soon as they enter the workforce. This is not the way careers work, however, and it takes time. The way to think of your career is a collection experiences whether you stayed with one employer or worked for 10, or you had a bachelor's degree or a master's degree or diversified your expertise. The gist of it all is that you need to view your career as a learning path and you have to be a lifelong learner. This is a way to get compensation out every job you had or course you took because you focus on how this has enlightened you. This experiences expand your knowledge and expertise.
“In the past, people were willing to work for a boss; today they want to work for a mentor,” said Mike Maughan, head of brand growth at global insights at Qualtrics. “It goes back to the idea that they're looking for career trajectory.”
Never settle for a job that doesn't motivate you!
They might accuse millennials of being self-entitled and of having job-hopping reputations, but the thing with millennials is that they need gratification that goes beyond covering their monetary needs. They need to be passionate about what they are doing to feel content. Therefore, don't settle for a job that gives you any less; otherwise, you'll never be happy.
When you graduate, you are going to feel a lot of pressure to get any job to pay the bills and that won't last long if you do, according to research. Besides, companies are not interested in having someone that is only there to make money when they could hire someone else that is actually passionate about what they are doing and they are going to give it all they've got.
Motivation can do great things. When you are passionate about your job, you are not in the office just to see the hours pass, but you actually try to do your very best and it comes naturally because you enjoy it. That is the best way to propel your career forward.
Once you get the job you want, focus on making a big impact right away. This will get the company to pay attention to you and give you their support. As you are more involved in the company, you'll get more projects, more responsibilities and you'll start mastering your job, landing better projects and proving yourself. This, in turn, will increase your pay, title and you'll get the best gigs.
Whether you succeed or fail, if you take risks, you'll learn and this is a good way to move forward. If you do manage the situation, you will improve your confidence and improve your reputation. These days being an entrepreneur is the way forward and taking risks will make you look better in the workplace and will allow to become successful. No entrepreneur has ever said they've never taken a risk in their life. 

Career Advice by Experts

  

business usa Career Advice Experts

You might have heard tons of career advice such as “do what you love,” “always be the first one and the last to leave,” or “go the extra mile.” That sounds great in an idyllic world but they are forgetting something: nobody cares about your career more than you do. While you might think that giving it all you've got will automatically propel your career forward, this is not usually the case. You cannot wait for others to recognize and reward your brilliance. That is why you must keep looking to improve your possibilities and that will make you valuable to anyone around you. Here are some pieces of advice that will get you moving to start Jan 2019 in the right way to build a solid career:

If your boss is not a good leader, try to find a mentor, someone who are good at their job and get them to lead you. Try and learn as much as you can from them, ask for advice and watch how they work, so you take what you can from it and make some progress.
"When you want to learn some skill, look around for someone who is already good at it. Then just watch what they do, and copy it. Find what works for you, and modify it to your own abilities and style." - John Caprani.
"In a new job, accept those first few invitations to lunch or happy hour. If you decline them, for whatever reason, they will stop, and you may find yourself an inadvertent outsider." - Laura Cooke, marketing communications director.
"Try to make the next person's job down the line easier. For example, if you are working on a project that goes through different hands, see what kinds of things you can do on your end that will make the process flow easier for the next person who performs the next step." - Richard Gary Butler, artist and writer.
Richard Gary Butler also quoted Stephen Covey‘s best seller The Seven Habits of Highly Successful People. “Learn the art of sharpening the saw or the axe, before you begin the job at hand. In all our jobs, there are various tools that we use through the process. Proper maintenance to all these tools, including the tool of oneself, will make the job flow easier and you will be more productive. Trying to do work with inadequate tools or ones that require maintenance, will make the job harder and less productive.”
"Don't look too busy. I've seen smart and dedicated employees fail to get promoted, because they have taken on too much, working too hard, and appeared too frazzled. If you appear stressed, people will think you aren't prepared to take on more, and you'll miss opportunities for new and innovative projects." - Mira Zaslove, product manager at Cisco.
Always take the high road and avoid hallway conversations about your boss and how ineffective he is.
“Never, ever cook fish in the office microwave.” - Ryan Harvey, institutional investment consultant.
“As you move up, your future success depends on doing unassigned work and responsibilities. Anyone who made it past the hiring process can do the assigned job at the company, but it takes a lot more to deliver value to the company that wasn't assigned or even thought of." - Victor Wong, CEO of PaperG.
"Understand when people see you check your phone at every call, then don't answer when they call, they then know you put them on a low priority." - Mike Leary, psychotherapist in private practice.
"Help others even if there is no direct benefit to yourself. It takes so little energy to answer questions, provide referrals, open doors, etc., for people who need your help, even if doing so offers you nothing immediate in return. Your efforts will be rewarded in the future in wholly unexpected ways." - Scott Wainner, entrepreneur, founder at Fareness.
"Entitlement is a career killer. Focus on staying grateful and working hard rather than feeling that things are owed to you. If you do this you will look for opportunities without falling into the entitlement mindset that many people fall into. This will help you build the habits necessary to succeed." - Scott Miker, author, speaker and small business advisor.
"The network of people you know who leave your current company are often times more valuable to you than those with your company." - James Schek, published writer.
"The weaknesses that you're unaware of will hurt you the most. This is your blind spot. You must determine your hidden weaknesses and work to overcome them, and you're going to need the help from others to do this." - David Osborne, published writer.
"Ask your boss what his biggest problem is, and make it go away." - Victoria Backaitis, published writer.
"Don't just look up - look laterally as well, because people with diverse experience usually progress faster than people with more experience." - Vikrant Vaidya, technical lead (consulting) at Jaguar.
Richard Gary Butler also gives traditional advice like making yourself visible to your managers: “To increase your value and make yourself more visible, do more than what is expected of you, go the extra mile, and do this with enthusiasm. If you only do what is expected of you and nothing more, you are just another employee. But if you go beyond expectations, you bring value not only to yourself, but to your company. Your manager will also enjoy having you on the team.”
But then he gives more interesting advice: “Learn and apply the value of proper interpersonal skills. In all of life, especially on the job, we are in contact with people. How we treat those we meet every day, or even intermittently, will determine your true success.”

 

7 Apps for Start-Ups

  

mobile apps

From media consultant to marketing manager, customer service and specialist, small business owners need to be able to manage many different fields to maximize the business's productivity. As it can get confusing managing all these aspects, it's good to have apps that help you become a better entrepreneur. While some of these apps are free, some require a monthly fee but it's worth it.

Evernote
Evernote will help you get organized. You can collect pieces of information from the web, tag them so you can find them easily, and then embed pictures, tables, audio and video. With this app, you can access all of your business content with a few taps on your phone wherever you are and on all your devices.
Evernote helps you get organized as the app helps you sort out your company information into separate notebooks; for instance, business docs, coupons, flyers, insurance info, receipts and expenses. Once you've had them organized, you can even share them with your business partners or staff. In the folder of expenses you can save bills and receipts you have previously scanned with the app.
Wave
This app is an accounting software created for small businesses with fewer than 10 employees. Wave will turn you into a financial expert and accountant in not time. If you have problems sorting out your finances, this is the app for you. It tracks sales and expenses, manages invoices, pays employees, scan receipts and generates reports. It's like having an accountant but without having to pay for one and being able to directly manage everything yourself.
This app allows you to customize your expense/income categories, and then you can see them in a graph. You can also take a picture of your receipts and turn them into complete accounting transactions. The app also generates accounting reports and invite the people you trust, like business partners, assistants and accounting professionals, to help you manage books.
Toggle
This app is a time tracker. This app helps you see how you spend your time so you can maximize your productivity. It allows you track projects, view graphs, export time sheets and sync your output with several other project management apps.
As you log your hours, you see how you spend your time and you get an overview of the hours spent on different tasks and projects. The project Dashboards allow you to keep track of which tasks take the most time and how profitable your projects and clients are. The dashboards also allow you to find out who are your most productive team members.
One reviewer said that Toggle is “easy to get team started tracking their time. Toggle has a browser extension, desktop app and mobile app to make sure there's no excuse to not track what you're doing. I also like how ‘real time' all the apps are. When I start a timer, it is started across all the apps and I can interact with the timer wherever is easiest at the time whether it is the mobile, browser or desktop app. The design is also great and easy on the eyes. The pricing is amazing for startups too, it's free for pretty much anything.”
When asked what business problems they are solving with the product, the reviewer said: “A new team doing new things and we're trying to understand where our time is going. Using Toggle has begun to help us get a handle on our time allocation for customers and projects. It's great for transparency! It's great for transparency! It's great for transparency!”
Upwork
This is a great app for small business with small teams. With a database boasting professionals in all fields that can work as freelancers, Upwork allows small business to hire freelancers per project. All they have to do is post a job on their platform and then you'll be automatically matched with the right freelancer for the job. “Hiring freelancers allows businesses access to sharply-honed skills that simply aren't available elsewhere,” said Upwork CEO, Stephane Kasriel.
This app allows you to browse freelancer profiles, reviews and proposals, interview them and then hire them immediately. The platform allows you to chat, share files and collaborate with just a few taps on your phone. You can even make payments with it. This app allows you to browse freelancer profiles, reviews and proposals, interview them and then hire them immediately. The platform allows you to chat, share files and collaborate with just a few taps on your phone. You can even make payments with it.

 

Best Freelance Websites to find Jobs

  

freelance web

Nowadays it is not strange to become a freelancer. In fact, the digital nomad lifestyle keeps growing. Indeed, freelancers make up 35 percent of the U.S. workforce. People who work off-site are in demand since they help companies meet their business goals. Freelancers are useful for companies as they don't require contracts that other employees do. Besides, they are hired for project, which maximizes their productivity. They are not getting paid per hour, out of which they might spend time on social media, and they are not paid for holidays or sick leave.

Whether you are looking for another source of income, more professional development opportunities or like the freedom freelancing offers, you just need to get out there and find these opportunities to start earning money.
If you are wondering where to find these opportunities, here's a list of websites where you can find freelance job opportunities. Before you shop around these websites, try to establish a portfolio of past work.
Upwork
With over 1.5 million clients, Upwork is the most popular freelance job site on the Internet today. From short to long-term projects, hourly or per project work, and both expert-level and entry-level projects, the website suits everyone regardless of where they are in their career. When you first start out, they take a 20% part of your earnings, but this will decrease as you get more experience.
This is a great website for beginners as it allows you to make a profile right away and gives you payment protection. Upwork has been praised for representing the ultimate informal workplace communication, employing social media tools and cloud-based applications to encourage productivity. This reduces search friction, maximizes productivity and efficiency, and, therefore, benefits the economy as a whole.
Guru
Also highly popular, Guru is a good alternative to Upwork as it doesn't charge you Upwork's high service fees. Over a million freelancers use this platform to find both fixed and hourly jobs. They just post their profile and the website has a feature that matches new job opportunities with your experience and what you are looking for.
Apart from allowing you to apply to freelance jobs, Freelancer also features contests for freelancers to compete and prove their skills. Although the website is relatively new, it already has a huge base of users; as there are so many customers and clients, it is an excellent place to showcase your abilities and get more jobs.
Toptal
Unlike the other websites, Toptal targets seasoned freelancers. Even though the website has a meticulous screening process, once you pass it, you get access to meaning projects with huge clients (including JPMorgan, Zendesk, Airbnb, etc) and fair compensation (no low-bid contests).
We Work Remotely
This is the ultimate job board for freelancers. Jobs include customer service, programming and more. Despite offering jobs in all areas - which traditionally require an office - the website showcases freelance jobs only.
Onsite
Onsite is an invite-only platform that requires you to provide work examples to be considered for admission. Once you are in, however, you'll have access to a large marketplace of fantastic freelance opportunities.
Matchist
This platform allows its users to submit a project idea they want to take off. The website then assigns a project manager and matches them with “experts” to make it happen. The site allows you become one of these “experts” and benefit from the job opportunities.
Indeed
You might have seen Indeed while searching for a job. The reason why Indeed is all over the place is because the site compiles data from job opportunities around the Internet all in one place. The website's reach is so massive, you might be able to get over a thousand job opportunities on one go.
Freelanced
With that name, you already know they kept freelancers in mind when they built this platform. The site allows you to set up your profile, set your rates and apply for job postings on the sites.
Skip the Drive
The database includes remote and telecommute jobs in business, accounting, web development, human resources, customer service, engineering and more.
Working Nomads
The site offers a list of freelance jobs that get sent straight to your inbox. They had freelancers in mind when they built this website so everything you find on its database will be relevant to you.

 

Amazon-Whole Foods deal

  

Whole Foods

Giant Amazon acquired Whole Foods and, subsequently changed the world of everyone in the business of selling, supplying or hauling groceries.

With its $13.7 billion purchase of Whole Foods, Amazon.com has become one of the major players in the U.S. grocery industry. The move could also turn into profits for food manufacturers, other supermarket chains such as the nation's largest by market share, Kroger, and for the biggest seller of groceries in the U.S. which is Walmart. The online seller getting into the world of groceries could also create a challenge for companies that deliver groceries, including Fresh Direct and Peapod.
“Once Amazon is a player in the industry, anything can go,” said Joe Agnese, senior food retailing analyst at CFRA. “The big threat is what else they can do. Now that they have a retail presence with (more than) 400 stores, long-term they can expand on that threat. They can (bring) pricing pressure. They could bring down prices and everyone would have to match them or lose share."
Over the years, Amazon has explored new markets and introduced online shopping to new areas of business such as books, electronics, clothes and household items. Amazon has changed the world of retail by offering the opportunity to customers of buying these products online for less money and then getting delivered them to their doors. As online shopping is more efficiently than buying from a bricks-and-mortar shop, Amazon entering these areas of businesses meant the demise of smaller shops as well as big household names.
The Amazon.com empire doesn't end in the acquisition of Whole Foods. “I don't think that this will be the last of Amazon's purchases,” said Rafael Romero, vice president of Florida-based real estate firm CREC's retail division. “They fully recognize that brick and mortar and online retailing is all retailing and you need both.”
Amazon's success in every retail industry is thanks to their research of the market and adaptation to the market. Thanks to Amazon's expertise in crunching customer data, they are ready to attract new markets. Amazon also means the future as the new generations are more used to shopping online, and Amazon is already a giant in this area. The new generations are used to using their smartphones and with a few taps on their phone they buy something they want.
“I think it's a great idea,” Trish Wichmann of New York said about Amazon's reputation for speedy service. “(Consumers are) used to texting. We're used to instant gratification. That's what we want. I think industries are trying to do that.”
Thanks to Amazon's ability to crunch the numbers, they know what customers want and they are ready to offer it to them. That is why the big food stores that haven't adapted themselves to the new day and age, or they haven't done market research, are catching on. Amazon knows how to use technology to target its customers. For instance, they pay attention to a customer's shopping history and they use that make suggestions for new purchases. This way they keep their customers shopping while Amazon grows and grows.
"Amazon is smart about mining data. They own data like Saudi Arabia has crude oil. Data is going to become only more (important) for those in grocery store business," said Mark Hamrick, senior economic analyst at Bankrate.com.
As Amazon continues to grow and has already create its own brand, food manufacturers and producers have to catch up as well unless they don't want to be swallowed by the giant online seller.
If Amazon does indeed get to monopolize this area of businesses, they will also be able to control the price of it. There would be no competition so they will have immense power. "If Amazon is able to gain the kind of scale they want in this space, they'll be very tough in commanding a price," Hamrick said.
If Amazon cuts Whole Foods' high prices - which is likely to do - mass retailers now selling groceries as well as supermarkets need to gear up and become more competitive in order to keep their customers.
With new competition entering the market, Walmart's era might be over. For almost three decades, Walmart has been the biggest threat to the supermarket industry and ever since the chain began to add profitable clothing, it has also been competing up against clothing retailers. Apart from Amazon entering the market, Germany's Lidl and Aldi have entered the market and with their varied products and low prices, they have created an extremely competitive environment. Times are changing and traditional businesses have to gear up in order to survive.

 

Ways to Drive Traffic to Your Site

  
crowds
When you are the owner of a startup, it can be difficult to be seen on the Net. To start with, you don't have the massive budgets other giants do and, therefore, you cannot advertise as much as them. That is why you need to find alternative ways to drive traffic to your site and this is how:
Facebook remarketing
This day and age, marketing has much to do with Facebook. Social media allows you to access a huge market and reach the audience you want. Whether you are in the B2B or B2C industry, Facebook is an excellent promotion tool. It allow you to set up remarketing audiences by installing a Facebook tracking pixel on your site, which allows you to market to customers who have visited your site; in other words, it allows you to reach potential customers who have already expressed their interest in your product. This is a great way to create return traffic to your business blog or website.
Facebook email custom audiences
With Facebook, you can reuse that email list of your customers. Upload that list into Facebook and capture the social accounts of anyone that has their email address attached to it. With this feature, you can reach those users directly on their mobile devices.
Twitter remarketing
Similarly to Facebook, you just have to install the pixel and then target your sites visitors on Twitter. The only difference is that to start advertising with Twitter, you'll need a higher minimum of audience.
Ad's headline
Most people will only read the headline of your ad, so you should be focusing on making your headline the best you can. Your headline is your ticket to grab your audiences' attention and persuade them to visit your site.
Build an email list
You can also use emails for social promotion. A way to do this is by emailing newsletters. Make sure that you have a newsletter opt-in on your website.
Blog
This is a great way to drive traffic to your site. Just make sure you have a link on your site that will drive your audience to your website. Don't forget to promote your blog on social media, as you won't get traffic on your website from your blog if nobody knows your blog to start with. You should have a campaign constantly running that is featuring your blog posts and that is aimed at your custom audience.
Optimize your site for SEO
Use a software like SEMrush to give you a complete SEO audit and show you what you should fix. You should optimize your site as much as possible for the search engine robots that will be all over your website.
Exchange blog posts with other sites
Find other blogs in similar industries as yours, then reach out to the administrators and ask them if they would like to swap blog posts so you can reach more audience.
Automate your emails
Most companies work with marketing automation. If you think this is too expensive for you, you can opt for lower cost marketing automation platforms such as Autopilot and Hatchbuck.
You should have email campaigns set up for everything, so once you have your software set up, they are ready to go. You should have an automated email campaign when someone fills out a form, downloads more content or signs up for the newsletter. If you keep reaching out to your customers via email, you'll continue to drive relevant traffic to your site.
Become a contributor
Just like swapping blog posts, contributing to other websites is a great way to drive traffic to your site. Every time you contribute, make sure that you mention your website, so readers will know where to find you once they've read your post. This is a great way to reach a larger audience. The more you contribute, the larger audience you'll reach. You also need to improve your writing skills to get audiences interested in what you are selling. Just keep writing and you'll get better with practice.
Host a webinar or webcast
You may have been invited to a “healthy lifestyle” webinar by one of your friends recently. Webinars or webcasts are fashionable at the moment and they are a great way to reach an audience and convince them they should buy your product. It allows you to showcase it by creating a fun and engaging presentation, and it's interactive: they can ask questions and you can answer them in real time. This is a good way to make an impression on them. They are also able to invite others.

 

How to Start a Business Online

  
online
Internet is an ocean of information and your online business is only one small particle of this water. It's a long shot for your business to triumph online, but it is more likely to do so if you follow some simple steps. From a newbie to a professional online entrepreneur, everyone can benefit from this process.
The first step is to do research on what people need and what they are looking for, so you can fill that void in the market. To start with, find a group of people - market - who are searching for a solution to a problem or something that is missing that could make their lives easier or a service that could make them happier.
The way to do this is by visiting online forums to see what kind of information people are looking for or what kind of solution to a problem they are trying to get. You can also do keyword search so you can find out what kind of keywords people are searching for and see that those needs are not being filled by too many sites. Get to know your competitors by visited their sites and take note of what they are doing to satisfy the demand. Once you get all the information you need, you can use it to create the ultimate product for the market you've been doing research on.
Upon completing that step, you must create a copy that sells. To start with, create a headline that attracts your market's interest. Then proceed to describe your product and how it fills a need. Then write about how you are a credible solver of this problem by adding testimonials from your customers and talk about how people will benefit from using your product. Then write an offer and make a strong guarantee. Lastly, create urgency and ask for the sale. Throughout your copy, you have to convince your readers that your product or service is what they need to solve a problem or make their lives easier. Your product or service needs to stand out from your competitors so customers will opt for you.
Now that you have your market and product, what you need is to design and build your website. Remember the key to a successful website is simplicity. First impressions are what count. You only have a few seconds to get your customers‘ attention.
Keep the design simple to get viewers to stay on your site. To achieve this, you must choose one or two plain fonts on a white background. Navigation has to be clear and simple on every page. The purpose of graphics, audio or video is to improve your message; otherwise, they are nothing but noise so don't use them unless they have a purpose. Remember that you need your readers to stay in touch and they way to do this is by getting them to subscribe to your site, so make sure you include an opt-in offer.
Remember that your customer is supposed to be easy to navigate in and it is directed to your customer, so think about your market and what they want to see. Also make it easy for your customers to buy, no more than two clicks; otherwise, they might turn to another provider. Nobody wants to waste their time figuring out a software.
Use search engines to lead your target market to your site. The easiest way to drive traffic to a new site is through pay-per-click advertising. This kind of advertising has two advantages: First, PPC ads show up on the search pages right away; second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Therefore, PPC ads get you immediate traffic and allow you to discover the best, highest-converting keywords. Once you know which are the best keywords, you can distribute them throughout your site in your copy and code, which will help your rankings in the organic search results. Besides, this kind of advertising allows you to target your audience in particular by tagging their interests and needs.
Then you must use the information you publish on your site to make people believe you are an expert. If you give people information for free, they will automatically go to your website. What you must do is include a link to your site every time give information to other sites. This information can be in the form of articles, videos or any other content that people will find useful.

 

How to be successful on Instagram

  

instagram

This day and age, the number of followers you have on Instagram can determine whether your business will succeed or not. The way to become famous on Instagram is to get your photos noticed. Instagram is important to put your business on the map. This is how millennials will now about you. Although not all businesses need Instagram notoriety, some of them that are mostly web-based, require Instagram to survive.

The first step to become famous on Instagram is to build a stunning Instagram feed. Nobody is going to follow a profile with poor quality images. Photos shouldn't be taken lightly. It's better to post nothing than to post a bad photo. The first thing you must do is upload 15 to 20 of your best images. If you don't have them, you can always work on them. Unfortunately, people only follow photographers with interesting photos, so you might want to choose your photographs carefully.
If you need to improve your photographic skills, work on creating photos with excellent composition that will catch the viewer's eye. Learn how to use light to create more dramatic photos. You might also want to learn how to use your camera's settings so you are familiar with all of its shooting features. Although some people like to boast their photos are not edited and that they are not using any filters, you might want to you practice your editing skills as they might significantly enhance your photos.
Good photos are the key to becoming Instagram famous so focus on sharing good photos first.
Certain types of photos are more likely to succeed on Instagram. For instance, beach photos, reflection photos, silhouette photos and sunset photos get the most likes on Instagram. The photos that tend to get the least amount of likes are portrait photos.
If you want to get more followers on Instagram, you have to post the kind of photos that your followers want to see and the ones that get more likes.
Remember that although your friends might like photos of you hanging out with them or a dinner party, people who don't know are not particularly interested in those photos; therefore, avoid sharing them if you want to get more followers. Also avoid posting text images, jokes and random screenshots. People who don't know you are not interested in them.
Although this might seem basic, make sure your Instagram account is public. Go to your profile, tap the Settings icon at the top right of the screen, then make sure that the “Private Account” slider is turned off. Naturally, if your Instagram photos aren't public, it will be that much difficult to attract new followers.
Write a profile description so people know your business and to get the right people to follow you.
Once your profile is set up, you need to get as many Instagram followers as possible. To get noticed you also need to likes and comments on your photos.
First of all, add your friends and people you know. Since they know who you are, they are more likely to follow you back. Cross-post your Instagram photos to other social networks such as Twitter, Facebook andTumbler, so you can build up your Instagram following at the same time as you get people's attention with your photos.
To maximize the number of people you reach when you share on Instagram, make sure you use hashtags. This means that your image will show up in the hashtag feeds. To do this, use the hashtag symbol (#) in the caption box and that symbol must be followed by an appropriate and relevant word to describe your image. You can Google which hashtags are trending in order to maximize views.
Another way to get more followers is by simply following a lot of people. That will put your profile in their radar as they will get the notification of you following them and will hopefully follow you back. Don't follow just anyone though, but try to find someone with a profile that is similar to yours. Common interests attract each other.
The next step is to interact with people that you follow because if you don't, you are considered to be a ghost follower. You must avoid this scenario as Instagram users dislike ghost followers since scam artists use this strategy to promote their fake profiles. If you comment on the photos of the people you follow, they will know you are real person. If you want to avoid following lots of people, another way to get exposure is by simply commenting on their photos. That way the author will see your positive comment and will become curious to check out your profile, and if they like, you'll have a new follower.
Always target people that are likely to follow you back - those with similar interests - and use hashtags to explore and find the right kind of Instagram users.

 

  
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